新媒体时代我国主流意识形态认同的影响因素及其实现路径

Influencing Factors and Realization Paths of Mainstream Ideological Identity in China in the New Media Era

主流意识形态认同是人们对一定社会中占统治地位的阶级或阶层价值观念与规范体系的理解、认可与内化。当下随着数字技术、网络技术等的快速发展,社交媒体的应用日益广泛,信息传递渠道和传播路径日趋多元化,我国已经进入新媒体时代;新媒体已经成为中国网民获取新闻信息的主要渠道。新媒体时代我国主流意识形态认同遇到了前所未有的机遇与挑战。面对新的形势,深入分析新媒体时代影响我国主流意识形态认同的主要因素,不断探索我国主流意识形态认同的实现路径,具有重要的现实意义。

Mainstream ideological identity is the understanding,recognition and internalization of the dominant class or strata values and normative systems in a certain society.With the development of digital and network technology,the application of social media is extensive,and the information transmission channels and transmission paths are diversified.China has entered the era of new media.New media has become the main channel for Chinese netizens to obtain information.China’s mainstream ideological identity has encountered unprecedented opportunities and challenges.It is of practical significance to analyze the factors affecting China’s mainstream ideological identity,and explore the path of mainstream ideological identity.