皖北传统文化新媒体传承的新范式研究

A New Paradigm Research on Inheriting Northern Anhui Traditional Culture by New Media

皖北传统文化的保存和传承方式随着时代的变迁和科技的发展而变化,由此推动了皖北传统文化由传统媒体向新媒体传承方式的转变。新媒体受众多,交流和操作便捷,受众能够主动参与其中,营销方式灵活,娱乐性强,能够扩大皖北传统文化的宣传面和知名度,鼓励更多的受众参与进来,更能实现皖北传统文化的各种价值。新媒体还可以利用网游、综艺、动画片等形式创新皖北传统文化的传承方式。

The way of inheriting traditional culture of northern Anhui has changed with the changes of the times and the development of science and technology,which promoted to transform the preservation and inheritance of traditional culture from traditional media to new media.The new media has a large audience,with convenient communication and operation,and the audience can take the initiative to participate in it.The marketing method is not only flexible and entertaining,but also expands the publicity and popularity of the traditional culture in northern Anhui.It encourages more audiences to participate,and it can realize the value of the traditional culture in the north of Anhui Province.New Media can also use online games,variety show,animation and other forms of innovation in northern Anhui traditional culture inheritance.