化无形于有形:《家风中华》对优秀家风的传播特色及其路径

Transformation from Invisible to Visible:the Communication Features of Family Spirit in China

安徽卫视《家风中华》节目以家庭为切入口,展示优秀的传统家风,同时还邀请嘉宾和家风观察团进行现场解读,通过现场故事讲解将无形的优秀家风寓于有形的物品和可传播的故事之中,使优秀家风与现代社会价值观相结合,让优秀家风焕发新的生命力,同时为优秀家风的传承提供了现实路径,对积极传承和发扬优良家风起到了积极的舆论倡导作用,引起了较大的社会反响。

Anhui Satellite TV"Home Style China"program takes the family as the entry point,displays the outstanding traditional home style,invites the guest and the home style observation group to carry on the spot interpretation.Though the scene story explanation will intangible outstanding home style in the tangible object and the dissemination story,the outstanding home style unifies with the modern society values,lets the outstanding home style radiate the new vitality,provides the realistic path for the outstanding home style inheritance.It has played the positive public opinion advocacy function to positively inherits and carries forward the fine home style.It has caused a bigger social response.