百年来中国共产党国际形象建设的逻辑、经验与路向

The Logic, Experience and Direction of the International Image Construction of the Chinese Communist Party over the Past Century

百年来中国共产党国际形象是在党的奋斗实践中生成、淬炼和塑造出来的,它因党而立、因党而兴、因党而强,始终同党和人民的事业紧密相连。中国共产党国际形象建设蕴含着主体自塑与客体他塑的统一、国家利益与全球利益的平衡和国家实力与国际权利的协调三重内在逻辑。在不断提升党的国际知名度、国际影响力、国际话语权的历史发展进程中,积淀了无私为民的执政者、胸怀天下的奋斗者和全球治理的引领者等大党国际形象建设经验。新时代,伴随中国共产党走近世界舞台聚光点,需要进一步统筹"两个大局",夯实党的国际形象的客观呈现;坚持国际主义,完善党的国际形象的主观建构;强化舆论引领,提升党的国际形象的传播效果。

The international image of the Communist Party of China over the past century has been generated, refined and shaped during the Party’s struggle and practice. It was established, prospered, and become strong because of the Party;and it has always been closely connected with the cause of the Party and the people. The construction of the international image of the Communist Party of China contains the triple internal logic of the unity of the self-shaped subject and the object shaped by others, the balance of the national interests and the global interests, and the coordination of national strength and international rights. During the historical development process of continuously enhancing the Party’s international reputation, international influence, and international discourse power, it has accumulated experience in building the international image of a great Party as a selfless ruler for the people, a world-minded struggler, and a global governance leader. In the new era, when approaching the spotlight on the world stage, the Communist Party of China need to further coordinate the"two overall situations"to consolidate the objective presentation of the Party’s international image, adhere to internationalism and improve the subjective construction of the Party’s international image, and strengthen the guidance of public opinion and improve the spreading effect of the Party’s international image.