乡村吃播观看体验感的形成及文化解读

The Formation of the Experience of Eating and Broadcasting in Rural Areas and Its Popular Cultural Interpretation

互联网媒介技术的发展打破了文化消费的时空限制,青年的文化消费观念也随之发生改变。根据青年群体细分,城市青年的文化消费与农村青年、小镇青年等表现出明显的差异性特征,文化杂食性的倾向更加明显。以乡村吃播观看为例,研究发现,城市青年乡村吃播观看行为的产生是以自我为中心主观选择的消费结果,注重从其中获得“网络家”的意义、传统文化记忆和正能量等来弥补自身当下缺失的情感能量。从文化价值上看,乡村吃播的流行在于满足了城市青年追求“土”和“俗”所带来的快感体验。在后现代主义影响之下,土到极致就是“雅”成为城市青年审美趣味的另类标准,雅俗同赏的文化消费观愈发普遍与强烈。

The development of internet media technology has broken the time and space limitation of cultural consumption,and the concept of cultural consumption of young people has also changed.According to the subdivision of youth groups,the cultural consumption of urban youth is obviously different from that of rural youth and small town youth,and the tendency of cultural omnivory is also more obvious.Taking rural eating,broadcasting and watching as an example,the study found that the behavior of urban youth eating,broadcasting and watching in rural areas was the result of self-centered subjective choice of consumption,and paid attention to obtaining the meaning perception,traditional cultural memory and positive energy of“network home”from it to make up for their current missing emotional energy.From the view of culture,the popularity of rural eating and broadcasting lies in that it satisfies the pleasure experience brought by urban youth’s pursuit of“earthiness”and“vulgarity”.Under the influence of post-modernism,“elegance”has become an alternative standard of urban youth’s aesthetic taste,and the concept of cultural consumption with both elegance and popularity has become more and more common and intense.