“饭圈”集体仪式中的价值认同

Value Identity in Fans Social Circle’s Collective Ceremony

集体仪式是“饭圈”开展实践活动的基本样态,其中生成的价值认同造就了“饭圈”的差异与同一。集体仪式本质上是一种符号互动过程,为“饭圈”价值认同生成提供了实践动力。“饭圈”的价值认同并非对“某一价值”的抽象认同,其本质是粉丝对“饭圈”社会关系的归属感。受集体仪式影响,“饭圈”价值认同的演化过程包括强化、转移、危机、重构四个方面。“饭圈”的集体仪式为治理“饭圈”价值生态、引导青年粉丝价值观念提供了切口。从规则筑基、关系破壁、主流引领三个方面,我们能够借助集体仪式对“饭圈”的价值认同加以引导,帮助粉丝群体树立正确的价值观念。

The collective ceremony is the basic mode of Fans Social Circle carrying out practical activities, the value identity creates the difference and similarity of Fans Social Circle. The essence of collective ceremony is a symbolic interaction process, which provides practical motivation for the generation of Fans Social Circle’s value identity. The value identity of Fans Social Circle is not the abstract identity of “a certain value”, but the essence is the sense of belonging of fans to the social relationship. Influenced by collective ceremony, the evolution of Fans Social Circle’s value identity includes four aspects: strengthening, transferring, crisis and reconstruction. The collective ceremony of Fans Social Circle provides an incision for governing the value ecology of Fans Social Circle and guiding the value of young fans. Based on the three aspects of rule building, relationship breaking and mainstream guidance, we can guide the value identity of Fans Social Circle based on collective ceremony and help fans establish correct values.