摘要
通过对设计、制作和传播公益广告的成功案例进行分析,对当下抗击疫情公益广告“大题小作”的传播策略提出建议。
Analyzing the successful cases of designing,producing and disseminating public service advertisements,this paper puts forward some suggestions on the communication strategy of"making a mountain out of a molehiW1 of public service advertisements to combat the epidemic situation.
出处
《丝网印刷》
2022年第2期76-78,共3页
Screen Printing
关键词
公益广告
以小见大
设计制作
public service advertising
see the big in the small
design and production
