回顾·对比·展望:中国传媒经济学的发展历程

Retrospect,Contrast,and Prospect:The Development of Chinese Media Economics

本文根据近年来传媒经济学的研究议题,总结了学科发展的阶段性特征,在此基础上探讨互联网技术出现前后传媒经济学的研究趋向,并进一步尝试找出中国传媒经济学在新形势下的发展之路,为传媒经济学学术话语体系的完善提供实证资料和理论思考。

Starting from the perspective of disciplinary development,this article summarizes the phased characteristics of disciplinary development based on the research topics of Media Economics in recent years,and discusses the research trend of Media Economics before and after the emergence of internet technology.Finally,this study attempts to find out the development path of Chinese Media Economics under the new situation,and provide empirical data and theoretical thinking for the improvement of the academic discourse system of Media Economics.