新时期下投资者关系管理的内涵与特征分析

The Conception and Characteristic of IRM in the New Period

当前资本市场环境变化对投资者关系管理的主动性、专业性要求提高,但上市公司投资者关系管理因缺乏更全面的标准指引和案例借鉴,仍处于初级阶段。对比分析不同资本市场投资者关系管理内涵的差异,并结合我国实际,梳理提出基于信息观,兼具战略管理和公司治理,最终服务于企业价值最大化、资本市场有效性的内涵界定。提出投资者关系管理的定位应是公司的“资本市场信息官”。

The initiative and specialization requirements for investor relations management(IRM)have increased,but the IRM of listed companies is still in the primary stage due to the lack of more comprehensive standard guidelines and case studies.In regard to this,this paper analyzes its conception and characteristic,and gives a comprehensive definition based on information view with strategic management and corporate governance,which ultimately serves the maximum value of corporate value and even maintains the capital market.The paper proposes that the position of IRM should be the company's“capital market information officer”.