当代中国学龄期儿童传统礼仪服饰现状及对策研究

Status Quo and Countermeasure Research of Contemporary Chinese School-age Children’s Traditional Ceremonial Costumes

[研究意义]儿童传统礼仪服饰作为现代童装市场的一个分支,在新时代背景下越来越多的受到家长与孩子们的关注与期待,需求量逐年递增。为了探寻切实可行的儿童礼仪服饰创新设计思路,[研究方法]文章从学龄期儿童家长的角度出发,设计当代学龄期儿童传统礼仪服饰的调查问卷,分析传统礼仪文化教育发展现状以及新时代设计要点。[研究结果与结论]问卷结果认为:(1)学龄期儿童家长对儿童传统礼仪服饰的发展大部分持支持态度,且其认知水平对购买行为具有较大影响。(2)不管是市场现有传统礼仪童装,还是未来传统礼仪童装的创新设计,家长最为重视的都是其安全性,其次是文化内涵的体现以及是否符合儿童年龄。(3)应用场景方面,目前市场急需能够体现传统礼仪文化的儿童表演服装、学校传统礼仪庆典服装、中国传统节日童装等。

As a branch of the modern children’s wear market, children’s traditional ceremonial costumes are receiving more and more attention and expectations from parents and children under the background of the new era, and the demand is increasing year by year. In order to explore practical and feasible innovative design ideas for children’s ceremonial costumes, this article designs a questionnaire of contemporary school-age children’s traditional ceremonial costumes from the perspective of parents of school-age children, analyzes the development status of traditional ceremonial culture education and the design points of the new era. The results of the questionnaire indicates that:(1)Parents of school-age children mostly support the development of children’s traditional ceremonial costumes, and their cognitive level has a greater impact on purchasing behavior.(2)Whether it is the existing traditional ceremonial children’s clothing in the market or the innovative design of the future traditional ceremonial children’s clothing, parents pay the most attention to its safety, followed by the manifestation of cultural connotation and whether it meets the age of children.(3)In terms of application scenarios, the market is in urgent need of children’s performance costumes that can reflect traditional etiquette culture, traditional school etiquette celebration costumes, and traditional Chinese festival children’s clothing.