数字时代医院音像档案的管理策略

Research on Management Strategy of Audio-visual Archives in Hospital in Digital Age

医院音像档案以声音和影像反映医院现实、记录医院历史,是医院其他档案重要的有益补充,包括照片、影片、录音带、录像带等,属于医院全宗档案的重要组成部分。随着数字多媒体时代的发展,医院宣传模式也发生了巨大的变革,微信公众号等网络传播模式取代了以往的报纸等纸质传播模式,医院宣传所需的照片、视频数量明显大幅度增加,数字时代医院音像档案的管理模式也需要相应创新。

The audio-visual archives in hospital reflect the reality and record the history of the hospital with sounds and images. It is an important and useful supplement to other hospital archives, including photos, films, audio tapes, and videotapes, also an important part of the entire hospital archives. With the development of digital multimedia era, the propaganda mode in hospital has also undergone great changes. The network communication mode such as WeChat public accounts has replaced the past paper communication mode such as newspapers. The number of photos and videos needed for hospital publicity has increased significantly, and the management mode of audio-visual archives in hospital in digital age also needs to be innovated accordingly.