基于客运分担率的公路优势市场定位研究

Research on Road Transportation Superior Market Positioning Based on Passenger Sharing Rate

客运通道内多种运输方式竞争已成为常态,特别是高速铁路的全面建设对传统公路运输带来巨大冲击,因此,挖掘公路运输优势市场具有较强的现实意义。以Logit模型为基础,基于运输通道内各运输方式广义费用函数构建客运通道内公路客运分担率模型,以郑济通道为例预测在不同票价、运距条件下,公路客运市场分担率的变化情况,分析公路优势市场定位,以期为郑济通道内公路客运发展提供借鉴。

The competition of multiple modes of transportation in passenger corridors is becoming normal.In particular,the comprehensive construction of high-speed railways has bring a huge impact on traditional road transport,therefore,it is of great practical significance to explore the advantageous market of road transport.In the paper,based on the Logit model,a model of the share rate of road passenger transport in the passenger transport corridor is established based on the generalized cost function of each mode of transport in the corridor,the changes in the share rate of road passenger transport market under different fares and distances are predicated with the Zhengzhou-Jinan corridor being the example,and the positioning of the superior market of road transport is analyzed so as to provide reference for the development of road passenger transport in the Zhengzhou-Jinan corridor.