基于主成分分析法的农村电子商务发展研究——以陇南市为例

Research on the Development of Rural E-commerce Based on Principal Component Analysis——Taking Longnan City as an Example

研究陇南市农村电子商务的发展水平及影响因素,为陇南市农村电子商务的高质量发展提供参考。文章运用主成分分析法,基于2013~2019年间的陇南市农村电子商务相关数据,测算陇南市农村电子商务发展主成分综合得分并进行排序,并对农村电子商务发展水平进行分析。结果表明,陇南市农村电子商务发展水平呈现稳步上升态势,陇南市农村宏观经济水平和政府的扶持力度是影响陇南市农村电子商务发展的重要因素。基于分析结果,最后提出陇南市电商发展的对策建议。

To study the development level and influencing factors of rural e-commerce in Longnan city, and provide references for the high-quality development of rural e-commerce in Longnan city. The article uses the principal component analysis method,based on the data related to rural e-commerce in Longnan city from 2013 to 2019, calculates and ranks the comprehensive scores of the principal components of rural e-commerce development in Longnan city, and analyzes the level of rural e-commerce development. The results show that the development level of rural e-commerce in Longnan city has shown a steady upward trend,and the rural macroeconomic level of Longnan city and government support are important factors affecting the development of rural e-commerce in Longnan city. Based on the analysis results, finally put forward the countermeasures and suggestions for the development of Longnan city’s e-commerce.