半岛电视台的性别议题表达与国际影响力探析

A Study on the Presentation of Gender Issues and International Influenceof Al Jazeera Media Network

半岛电视台媒体集团对性别议题的报道有着独特的表达特点。基于媒介的女性赋权理念,半岛电视台在议题设置方面,从多个维度对性别议题进行呈现;在叙事表达方面,在性别议题报道中采用设置悬念的问题型标题,对新闻图片中的女性进行主体性呈现,在报道中还包含了女性主体性叙事和男性的支持立场;在价值观传递方面,报道体现了该台的性别意识和支持世界实现性别公平的国际媒体价值导向。半岛电视台对性别议题的表达方式不同程度上积极促成了半岛电视台国际影响力的提升,其经验可供我们借鉴与探讨。

Al Jazeera Media Network has unique presentation styles on gender issues.Based on the concept of women's empowerment in the media,Al Jazeera presents gender issues from multiple dimensions in terms of topic setting;in terms of narrative expression,the reportage on gender issues adopts the interrogative type of titles with suspension,presents the subjectivity of women in news pictures,and includes women’s subjectivity narratives and men's support position in the report;in terms of values transmission,the reportage reflects Al Jazeera's gender awareness and the supporting of realization of gender equity as an international media.Al Jazeera's presentation of gender issues has actively contributed to the improvement of Al Jazeera's international influence to varying degrees.