乡村振兴背景下红色旅游产业发展分析——以山东省枣庄市为例

Analysis on the Development of Red Tourism Industry under the Background of Rural Revitalization——Taking Zaozhuang of Shandong Province as an Example

红色旅游是促进脱贫攻坚与乡村振兴有机衔接的一味良剂。目前红色旅游在全国各地如火如荼开展,枣庄作为革命老区,更是充分利用资源优势,不断传承发扬红色文化,是大力发展红色旅游事业的典型。基于此,从分析红色旅游资源现状出发,结合枣庄市台儿庄景区的经济发展情况,重点探究枣庄在发展红色旅游中面临的困境,指出当前红色旅游发展存在基础设施滞后、游客市场规模小、景点缺乏可识别性、发展模式单一以及政府监管力度不够等问题。最后,有针对性地提出了推动红色旅游产业又好又快发展的路径。

Red tourism is a good agent to promote the organic connection between poverty alleviation and rural revitalization. At present, Red tourism is sweeping the nation, attracting large numbers of participants. As an old revolutionary base area, Zaozhuang makes full use of its resource advantages and constantly inherits and carries forward Red culture, which is a typical example of vigorously developing Red tourism. Based on this, starting from the analysis on current situation of Red tourism resources, combined with the economic development situation of Taierzhuang scenic spot in Zaozhuang, the difficulties existing in the development of Red tourism in Zaozhuang were explored, and some problems in the current development of Red tourism were pointed out, such as lagging infrastructure, small scale of tourist market, lack of identifiability of scenic spots, single development model and insufficient government supervision. Finally, a targeted approach was put forward to promote the sound and rapid development of the Red tourism industry.