全域“非遗+”文旅高质量融合发展的共生与反思——以阿坝藏族羌族自治州为例

Research on the High-Quality Integrated Development of Intangible Cultural Heritage Plus Culture and Tourism——Taking Aba Tibetan and Qiang Autonomous Prefecture as an Example

阿坝州是“藏羌彝走廊”的重要构成部分,非遗项目全域分布、种类繁多,是阿坝州文化旅游的核心竞争力。阿坝州文旅发展整体呈现“非遗文化品牌”塑造意识不强、非遗文化旅游差异性、内涵凝练不足、地方旅游形象塑造与旅游产业集群发展意识矛盾的状态。本文通过反思民族地方高校、本土企业、地方政府、非遗传承人、游客在“非遗+”文旅融合发展中的共生关系,发挥民族地区高校在文化研究与创新应用上的优势,将高校作为五个主体间共生的纽带,探索旅游资源挖掘与文化研究并重,非遗创新应用与产业发展并行的阿坝州文旅高质量融合思路。

Aba Prefecture is an important part of the“Tibet-Qiang-Yi Corridor”.Intangible cultural heritages are widely distributed and have a wide variety.The number of state-level intangible cultural heritage projects ranks first in the province.It is the core competitiveness of cultural tourism in Aba Prefecture.The overall development of culture and tourism in Aba Prefecture is constrained by a weak awareness of shaping the“intangible cultural brand”,the differences of intangible cultural tourism,the lack of concise connotation,and the contradiction between the shaping of local tourism image and the development awareness of tourism industry cluster.This paper reflects on the symbiotic relationship among ethnic local universities,local enterprises,local governments,intangible cultural heritage inheritors and tourists,gives full play to the advantages of colleges and universities in cultural research and innovative application in ethnic areas,takes colleges and universities as the symbiotic link,and explores the equal emphasis on tourism resource mining and cultural research.