公共图书馆书目推荐品牌建设研究——以辽宁省图书馆为例

Research on Brand Construction of Public Library Bibliography Recommendation-Taking Liaoning Provincial Library as an Example

书目推荐是图书馆推动全民阅读的有效途径之一,建设书目推荐品牌,是读者诉求、图书馆智慧化服务和提升阅读影响力的需要。通过对辽宁省图书馆书目推荐品牌化建设的实践分析,提出架设沟通桥梁,注重读者反馈;关注服务个体、定制推荐书目;运用新技术,创新服务模式;跨界融合,提升建设新动力书目推荐品牌化的发展建议。

Bibliography recommendation is one of the effective ways for libraries to promote the nationwide reading.Building a brand of bibliography recommendation is the demand of readers,and the need of the library’s intelligent service and the reading influence enhancemanet.Through the practice analysis of the brand construction of the bibliography recommendation of Liaoning Provincial Library,suggestions of building a bridge of communication,paying attention to reader feedback;paying attention to individual services and customizing recommended books;using new technology,innovating service mode;Cross-border integration,promoting the construction of new driving force,building a bibliography recommendation brand are put forward.