祁门红茶发展现状与对策

Development Actualities of and Targeted Measures for Keemun Black Tea

本文简述了祁门红茶的发展现状,并就目前产业发展中存在的问题进行分析,提出了提升祁门红茶产品建设、制定相应的产品标准和知识产权制度、提升产品的知名度、推动产业链条延伸和结构升级的建议,以期为祁门红茶的发展提供参考。

In this paper,a brief introduction was made to the actualities of Keemun black tea with an analysis on the existing problems in its current industrial development.Some targeted measures were put forward including improving the branding of Keemun black tea products,formulating relevant product standards and intellectual property system,improving the products’recognition and popularity,promoting the industrial chain extension and structural upgrading,so as to provide reference for the development of Keemun black tea.