蜡染元素在柳州螺蛳粉包装设计中的应用策略——以马践蜡染艺术为例

The Application Strategy of Batik Elements in Liuzhou Lousifen’s Packaging Design——Taking Ma Jian’s Batik Art as an Example

柳州螺蛳粉、苗族蜡染均是非物质文化遗产,两者的结合既是对柳州螺蛳粉包装的创新,也是蜡染元素应用价值的更好体现。让蜡染文化提升柳州螺蛳粉包装的个性化、独特化,借助广受欢迎的柳州螺蛳粉传承蜡染文化,是两者的完美结合。以蜡染传承人马践为代表的教师团队目前正积极探索两者的深入融合,文章从柳州螺蛳粉流行包装现状出发,剖析蜡染元素在柳州螺蛳粉包装设计应用中的不足,以马践蜡染艺术为例,总结相关实践经验,从“样”“色”“体”“纹”“味”等几个方面探索蜡染元素在柳州螺蛳粉包装上的应用,并提出了相应策略。

Liuzhou Lousifen(Liuzhou river snails rice noodle) and Miao batik are intangible cultural heritage. The combination of the two is not only the innovation of Lousifen’s packaging, but also a better embodiment of the application value of batik elements. Let the batik culture enhance the personalization and uniqueness of Liuzhou Lousifen’ s packaging, and inherit the batik culture with the help of the popular Lousifen, which is a perfect combination of the two. The teacher team represented by Ma Jian, the successor of batik, is actively exploring the in-depth integration of the two. Starting from the current situation of popular packaging of Lousifen, this paper analyzes the shortcomings of batik elements in the packaging design and application of Lousifen, and takes Ma Jian’s batik art as an example to summarize relevant practical experience, This paper explores the application of batik elements in Lousifen’s packaging from the aspects of "sample", "color", "body", "pattern" and "taste", and puts forward the corresponding strategies.