生态优化语境下网络文学的主流化趋势

The Mainstream Trends of Online Literature in the Context of Ecological Optimization

经过近三十年的发展,网络文学的生态不断优化,政府出台多项政策规范网文行业秩序,引领行业健康发展,网文平台与网文作家在磨合中探索新型关系,网文企业创新版权衍生业务谋求新破局,各界合力打通版权保护“最后一公里”。与此同时,网络文学百家争鸣,作品类型大发展,现实题材佳作频出,现实题材“整体性崛起”。这表明,网文以内容为王,趋向主流化、经典化是其发展必然结果。

After nearly three decades of development,the ecology of online literature has been continuously optimized.The government has issued a number of policies to standardize the order of online literature industry and help withits healthy development.Online literature platforms and online literature writers are exploring new relationships in the running-inprocess.Online literature enterprises innovate copyright derivative business,seek new breakthroughs,and all sectors work together to walk the“last mile”of copyright protection.Meanwhile,different types of online literature contend and develop greatly,resulting in the emerging of excellent works that focus on realistic themes.This shows that content is the top priority of online texts,and the trend towards mainstreaming and classicization is the inevitable result of development.