建设性传播视角下传媒报道理念的转向研究

A Study of the Transformation of Media Reporting Concept from the Perspectiveof Constructive Communication

建设性传播是当代传媒报道理念发展的趋势,其自在逻辑始于建设性新闻在全球的扩散。从疫情期间的相关报道可以看出国内建设性新闻的一般性规律。在解读建设性新闻内涵的基础上,将其与国内业界倡导的“以正面宣传为主”的原则进行比照,发现两者存在着某种逻辑勾连,在实践中可以打通,理念上可以将建设性新闻拓展为建设性传播,为传媒报道理念的转向提供一条可行性的路径。

Constructive communication is the development trend of the concept of contemporary media reporting,and its intrinsic logic begins with the global diffusion of constructive news.From the relevant reports during the epidemic,we can see the general law of constructive news.Based on the interpretation of the connotation of constructive news,it is compared with the principle of“focusing on positive publicity”advocated by the domestic sector.It is found that there is a certain logical connection between the two,which can be opened up in practice.In the concept stakes,constructive news can be expanded into constructive communication,providing a feasible path for the transformation of the concept of media reporting.