新媒体时代下大学生思想政治教育质量提升策略

A Research on the Improvement of the Quality of Ideological and Political Education of University Students in the New Media Era

新媒体技术凭借自身强大的信息传播功能和简单快捷的信息传播方式在大学生中被广泛使用,在不同程度上满足了大学生获取信息的需求。但大量网络信息也给大学生思想道德建设带来冲击。从树立新媒体时代思政工作的全新理念、创新思政工作教学模式和提高大学生的新媒体素养等方面,探讨运用新媒体技术提升大学生思想政治教育质量的模式和渠道。

The new media technology,with its information transmission function and simple and fast information transmission mode,is widely used among university students.On the one hand,the new media technology can to some extent satisfy university students’demand for information acquisition;on the other,the large amount of network information spread through the new media technology has an impact on the ideological and moral construction of university students.From the perspectives of establishing a new understanding of the ideological and political education in the new media era,innovating on the teaching mode of ideological and political education,and improving students’new media literacy,the paper explores the way to promote the quality of the ideological and political education by means of the new media technology.