商业情报的新方向:针对“意义创造”的情报服务

A New Direction for Business Intelligence: Intelligence Services for “Meaning Creation”

[目的/意义]长期以来,企业创新的动力主要来自技术推动或市场拉动。但随着人们生活水平的提高和市场竞争的日益加剧,意义创造日益成为推动创新的第三种力量。产品(包括服务)的意义指的是产品为消费者创造的产品功能之外的价值,包括情感的、心理的和社会文化的。产品意义的创新能延长产品生命周期、提高产品利润和品牌价值。成功的意义创造需要掌握用户行为的知识、技术机会的知识以及关于产品语言(或用户的解读)的知识,需要对社会文化变化趋势的敏感。[方法/过程]从情报学的视角分析“基于意义创造的创新”的文献,从中发现有关基于意义创造的创新的商业情报需求。[结果/结论]企业创新方式的变化为商业情报发展提供了新的方向。商业情报工作者需要掌握新的信息情报收集和分析技能。

[Purpose/significance]For a long time,the driving forces of innovation have mainly come from technology(technology-driven)or market(market-pull).However,with the ever rising level of people’s living standards and the increasing competition in the market,meaning creation has increasingly become the third force to drive innovation.The meaning of products(including services)refers to the value beyond the product functions created by the product for consumers,including emotional,psychological,and social-cultural.Innovations in product meaning can extend product life,increase product profits and brand value.Successful meaning creation requires knowledge about user needs,technological opportunities,and product language(or user interpretation),needs to be sensitive to social and cultural trends.[Method/process]Analyze literature about“innovation based on meaning creation”and find business intelligence needs for innovation.[Result/conclusion]The changes in the way of enterprises’innovation provide a new direction for the development of business intelligence.Business intelligence workers need new skills in information collection and analysis.