香槟的韧性

The Resilience of Champagne

新冠肺炎的全球大流行导致了香槟销量的锐减,经历了惨淡的2020年后,香槟似乎正在重获新生。参考今年年初以来已知的数据,我们看到与2020年同期的销量(2.357亿瓶)相比,今年香槟的销量增长了36.5%。根据香槟委员会的统计,与2019年(新冠大流行开始之前)同期相比,2021年的同期销售量增长比例为8.5%。香槟行业士气高涨,预计2021年的香槟总销量将达到3.15亿瓶左右。这一享誉世界的产区已经有很长一段时间没有看到销量如此快速的增长了。我们由衷地祝贺香槟省,在新冠疫情的阴影依旧笼罩着世界的情况下,所有的好消息都值得庆祝。

After a sluggish year in 2020 due to low sales because of the pandemic,the market of champagne seems to be regaining an incredible dynamism.If we refer to the figures known since the beginning of the year,we see an increase of 36.5%in volume compared to 2020(235.7 million bottles).It is 8.5%compared to 2019(before the pandemic)according to the statistics of the Champagne Committee.The mood is high because sales should be close to 315 million bottles in 2021.It has been a long time since this prestigious appellation has experienced such an upturn.We can only be happy about it because all good news is good for our mind.We must be positive.