乡村振兴视角下水果保鲜剂的营销策略研究

近年来,随着科技兴国战略和乡村振兴战略的实施与推进,许多科技成果和科技产品推广到乡村产业中,帮助农民增加收入,为乡村振兴助力。文章着重介绍当前助农产业中的新兴朝阳产业——水果保鲜剂,并以“缓释型”水果保鲜剂为实例,讲解该产品的功能与社会贡献,并为该产品的进一步推广提出建议,为乡村振兴战略助力。

In recent years, with the implementation and promotion of the strategy of rejuvenating the country through science and technology and the strategy of rural revitalization, many scientific and technological achievements and products have been extended to rural industries to help farmers expand their income and boost rural revitalization. This paper emphatically introduces the fruit antistaling agent, which is a new sunrise industry in the current agricultural industry, and takes the "slow-release" fruit antistaling agent as an example to explain the function and social contribution of the product,and puts forward some suggestions for the further promotion of the product to facilitate the strategy of rural revitalization.