文化创意语境下天津非物质文化遗产旅游产品发展研究

Development of Tourism Products of Intangible Cultural Heritage in Tianjin under the Context of Cultural Creativity

目的探索将非物质文化遗产元素融入文创旅游产品设计的可行性,并提出该类产品的设计原则与开发策略。方法在对非物质文化遗产资源遵循“合理利用、科学开发、传承发展”的总体方针指导下,从天津现有文创旅游产品设计开发的困境和问题入手,发掘天津城市精神内核、归纳天津民俗文化的地域性特质,将非物质文化遗产活态传承理念与当代产品设计方法论相结合,通过对成功案例的解读、剖析,提炼出多维度、立体化的产品设计与推广方法,以创新设计为驱动力提升天津旅游产业活力,促进完善文化传承与经济建设协同发展的共生模式。结论以产业化视角重新审视非物质文化遗产的保护与传承,将其文化内涵以符号化、抽象化、概念化的方式注入当下文创旅游产品设计中,为传统文化在当今社会语境下找到新的物态化载体,并为天津文创产业发展提供理论依据。

This paper aims at exploring the feasibility of combining the elements of Tianjin intangible cultural heritage and the cultural creative tourism products design,thereby presents the design principles and the development strategy.Following the guidelines of"proper utilization,scientific exploitation and inheritance&development"of the resources of intangible cultural heritage,and then starting with the questions and problems of the cultural creative tourism products development and design in Tianjin,this paper try to explore the essential spiritual core,summarize the regional features of Tianjin folk culture and combine the concept of living inheritance of intangible cultural heritage with the methodology of contemporary product design.Base on the researching and analyzing of the successful projects,this paper concludes the multi-dimensional and stereoscopic product design and promotion method.Use the innovative design for the forward drive to promote the vitality of tourism industry in Tianjin.Then try to improve the symbiotic model with the synergetic development between local cultural inheritance and the economic development.This paper re-examines the protection and inheritance of the intangible cultural heritage from an industrial perspective,assimilate its cultural connotation into the current cultural creative tourism product design in a symbolic,abstract and conceptual way,which finds a new materialized carrier for traditional culture in today's social context and provides a theoretical basis for the development of the Tianjin's cultural creative tourism products.