基于安徽地域特色的博物馆文创产品设计研究

Design of Museum Cultural and Creative Products Based on Anhui Regional Features

目的针对安徽省博物院现存文创产品的状况和问题,以其馆藏砖雕精品--百子图砖雕为例,研究和创新富有安徽地域特色的文化创意产品,为安徽省博物院的文创设计提出建设性的方案。方法通过分析百子图砖雕的文化价值、艺术特色,进行产品的定位分析和主题构建,梳理百子图砖雕图案寓意,进行百子图砖雕文创产品的设计实践。结果在造型提炼、色彩选择、字体构成的设计实践基础上,开发以青少年为消费主体的文化创意文具系列。结论通过探索百子图砖雕在文创产品上的设计应用,进一步挖掘安徽地域文化之美,传承发展徽州砖雕艺术。设计具有地域性、文化性、实用性的文化创意产品,促进安徽省博物院文创产品设计的发展和创新,同时对地域性特色文创设计和实践具有启发性意义。

Aiming at the status and problems of the existing cultural and creative products of the Anhui Provincial Museum,taking its collection of brick carvings-Baizitu brick carving as an example,this paper researches and innovates cultural and creative products with Anhui regional characteristics,and put forward constructive plan for the cultural and creative design of the Anhui Provincial Museum.By analyzing the cultural value and artistic characteristics of Baizitu brick carving,the product positioning analysis and theme construction are carried out,the implication of Baizitu brick carving pattern is sorted out,and the design practice of Baizitu brick carving cultural and creative products is carried out.Based on the design practice of modelling refinement,color selection,and font composition,a cultural and creative stationery series with teenagers as the main consumer is developed.By exploring the design and application of Baizitu brick carving in cultural and creative products,we will further explore the beauty of Anhui's regional culture and inherit and develop Huizhou brick carving art.The design of cultural and creative products with regional,cultural and practical characteristics will promote the development and innovation of cultural and creative product of Anhui Provincial Museum,and have inspiring significance for the design and practice of cultural and creative products with regional characteristics.