社会责任视域下职业体育俱乐部利益相关者的协同治理

Collaborative Governance of Stakeholders in Professional Sports Clubs in the Context of Social Responsibility

基于社会责任视角,分析职业体育俱乐部多元利益相关者协同治理困境,并提出解决办法。结论:政府、市场、社会三元共治效果欠佳、社会责任治理欠缺、命令式决策致使利益相关者权益受损,是我国职业体育俱乐部治理面临的突出困境;多元利益相关者是职业体育俱乐部协同治理主体,社会责任则是协同治理的评价导向,为破除利益相关者协同治理困境,应重构我国职业体育俱乐部利益相关者协同治理路径:强化主体协同,打造“共建、共治、共享”的职业体育俱乐部共同体;强化利益协同,促进职业体育俱乐部品牌建设,加强其与学校、城市、社区的资源共享,实现互利共生;强化责任协同,构建以社会责任为导向的职业体育俱乐部利益相关者协同治理评价体系;打造生态协同,使之成为多元利益相关者协同治理为实践导向。

Based on the perspective of social responsibility, the dilemma of multi-stakeholder collaborative governance of professional sports clubs is analyzed and solutions are proposed. Poor governance by the government, market and society, lack of social responsibility governance, and command-based decision-making resulting in stakeholders’ rights and interests being compromised are the prominent dilemmas faced by the governance of professional sports clubs in China. Multiple stakeholders are the subjects of collaborative governance of professional sports clubs, and social responsibility is the evaluation guide of collaborative governance. In order to break the dilemma of collaborative stakeholder governance, the path of collaborative stakeholder governance of professional sports clubs in China should be reconstructed. Strengthen the synergy of subjects to create a community of professional sports clubs that are jointly built, jointly governed and shared. Strengthen the synergy of interests, promote the brand building of professional sports clubs,strengthen the sharing of resources with schools, cities and communities, and achieve mutual benefit and coexistence. Reinforcing responsibility synergy and building a social responsibility-oriented evaluation system for the collaborative governance of professional sports clubs’ stakeholders. Create ecological synergy, making it a multi-stakeholder collaborative governance oriented practice.