基于游客间互动视角的小众景区旅游体验研究——以辽宁省大连市外籍游客为例

Research on Tourism Experience of Niche Scenic Spots Based on the Perspective of Tourist-to-Tourist Interaction:Taking Foreign Tourists in Dalian,Liaoning Province as An Example

随着旅游市场的不断成熟和旅游产品的不断丰富,小众景区的探寻也正在成为旅游的流行趋势。文章以游客间互动为着眼点,以小众景区的外籍游客为研究对象,基于刺激反应理论,构建了游客间互动与旅游体验关系的模型。研究发现:小众景区的游客间互动对旅游涉入、亲密关系具有积极影响,旅游涉入和亲密关系在游客间互动对参与感的影响中起积极的中介作用;小众景区的旅游涉入对参与感和满意感均具有积极作用,亲密关系对参与感具有积极作用;小众景区的参与感对满意感具有积极影响,且参与感在旅游涉入和亲密关系对满意感的影响中起积极的中介作用。文章的研究结论明确了小众景区游客间互动对外籍游客旅游体验的内在影响机制,并为我国小众景区的推广提供了相关管理建议。

With the continuous maturity of the tourism market and the enrichment of tourism products,the exploration of niche scenic spots is becoming a popular trend in the tourism industry.This article focuses on the tourist-to-tourist interaction of foreign tourists in niche scenic spots.Based on the theory of stimulus-organism-response,this paper constructs a model of the relationship between tourist interaction and tourism experience.The research found that tourist-to-tourist interaction has a positive impact on tourism involvement and intimacy,and these two variables play a positive intermediary role in the influence of interaction on the participation of niche scenic spots.Tourism involvement has a positive effect on both sense of participation and satisfaction,while the intimate relationship has a positive effect on the sense of participation.The sense of participation in niche scenic spots has a positive effect on satisfaction,meanwhile,tourism involvement and intimacy play a positive intermediary role in the influence of tourist participation on satisfaction.This research considers the relationship between variables,but also pays attention to the causal structure of the interrelationship between variables.It explores the internal mechanism that affects the tourism experience,enriches the research objects and research context of the tourism experience,which further deepens the tourists'research on the relationship between interaction and travel experience.The research conclusions of this article clarify the impact of tourist interaction on foreign tourists'travel experience and provide relevant management suggestions for the promotion of niche scenic spots.