杜甫诗歌在新媒介时代的接受与传播

The Acceptance and Dissemination of Du Fu’s Poetry in the New Media Era

新媒介时代,互联网技术蓬勃发展,对全民的生活方式产生了巨大的影响,微博、微信等社交平台、短视频以及各种网络直播等应用范围也不断扩大,受众市场也因此被重塑,每一个人既是传播者,也是接受者。关于杜甫诗歌的传播和接受也随之转型,探讨杜甫诗歌名片在不同时代的传播形式,并针对新媒介时代杜甫诗歌的传播变化进行分析,简要论述杜甫诗歌在新媒体环境下的传播方式,以期在媒介融合的新时代为中国古代文学的传播和古代文化的传承提供理论支持。

In the new media era,the rapid development of Internet technology has had a tremendous impact on the life-style of the whole nation.The application scope of social platforms gets constantly expanding,such as microblog,WeChat,short video and various live webcasts.The audience market gets reshaped accordingly:everyone is both a communicator and a receiver for the present.The acceptance and dissemination of Du Fu’s poetry gets transformed as well.This paper discusses the ways of disseminating Du Fu’s poetry in different times,analyzes the change in dissemination mode and ways in view of the era of new media,in order to provide theoretical support for the dissemination of Chinese ancient literature and ancient cultural heritage.