朴素消费观念下的品牌形象设计研究

On Brand Image Design under the Concept of Plain Consumption

经济的迅速发展带来了企业之间竞争层次的转变,以往完全以商品为核心的竞争模式渐渐被以品牌为核心而取代,商品依然是企业竞争的关键,但由于产品之间质量与功能等方面的接近而将最核心也是最激烈的竞争阵地让给了品牌形象之间的较量。在物质生活异常繁荣的当代,源于东方文化的朴素消费理念渐渐蔚然成风,不仅受到越来越多消费者的青睐,也渐渐成为企业进行品牌形象设计所重点参照的理念。

The rapid development of economy has brought the change to the level of competition between enterprises.The competition mode which takes the commodity as the core is gradually replaced by the one with the brand as the core.Although the goods still are the key of enterprise competition,the most competitive is the one in the brand image due to their very close in product quality and function.In the contemporary era with extraordinary prosperity in material life,plain consumption concept originating from oriental culture has gradually become a common practice,which gets favored by more and more consumers,and gradually becomes the key concept for enterprises to refer to in the brand image design.