数字经济中的隐私保护和数据共享--基于隐私顾虑与个人信息虚构的视角

Privacy Protection VS Data Sharing in Digital Economy:from the Perspective of Privacy Concern and False Personal Information Disclosing

本文以互联网用户虚构个人信息作为这一行为切入点,探讨在数字经济发展过程中如何兼顾隐私保护和数据共享,以加快数据要素市场培育。使用CGSS2017数据进行Ordered Probit等回归发现,用户受隐私顾虑影响,倾向于向互联网平台提供虚假个人信息。提升用户数字技能并不能显著降低个人信息虚构,但对个人隐私保护成效有正向影响;在线交易、在线社交需求增加,有助于缓解虚构个人信息的行为:且当用户对于平台相关企业普遍具有较高信任时,隐私顾虑会较少地转换为个人信息虚构。由此,本文建议政府着力打造安全的网络环境,提升国民数字技能,完善平台与用户间的信任机制,积极引导用户积极安全地共享数字经济的发展成果。

This paper examines how to balance privacy protection and data sharing in the development of digital economy to promote the data factor market from the perspective of disclosing false personal information by the Internet users.Using Ordered Probit models with CGSS2017,it shows that users tend to disclosure false information with high privacy concern to Internet platforms.It also finds that improving users1 digital skills does not significantly reduce false personal information disclosing,though those skills have a positive impact on the outcome of privacy protection.The more the demand for online transaction and social activity,the less false personal information the Internet users will disclose.Also,when the users have higher trust for platform companies,privacy concerns will less likely induce users to disclose false personal information.It is suggested that the government should establish a safe Internet environment,improve people's digital skills and the trust mechanism between online platforms and users,and promote users to safely enjoy the outcome of digital economy development.