红色工业遗产传播中国共产党人精神谱系的机制与路径

On the Mechanism and Path of the Red Industrial Heritage in the Role of the Dissemination of the Spiritual Genealogy of Chinese Communists

红色工业遗产作为一种承载着媒介记忆的记忆场所,在传播中国共产党人精神谱系中发挥着重要作用。两者不但在内容与形式上具有统一性,而且在主体与客体上具有同一性。就传播机制而言,有回到历史现场的“凝视—沉浸”、形成物质感知的“抽象—具象”与阐释时代价值的“历史—现实”三种机制。从传播路径来看,则包括保护更新、IP赋能与社区参与三种,这又是由红色工业遗产时代性、创新性与人民性三个改造再利用的方向所决定的。在推进红色工业遗产传播中国共产党人精神谱系的过程中,要避免同质化与庸俗化。

As a site of memory that carries media memory,the red industrial heritage plays an important role in spreading the spiritual genealogy of the Chinese Communists.The two have the unity not only in content and form,but also in their subject and object.From the perspective of the transmission mechanism,there are three mechanisms:the“gaze-immersion”which is the return to the historical scene,the“abstract-representation”which is the formation of material perception,and the“historical-reality”that explains the value of the times.From the perspective of the path of transmission,it includes protection and innovation,the IP empowerment,and the community participation,which are determined by the three directions(the spirit of the times,innovativeness and affinity to the people)of transformation and reuse of the red industrial heritage.In the process of promoting the red industrial heritage in the role of disseminating the spiritual genealogy of the Chinese Communists,it is necessary to avoid homogenization and vulgarization.