非遗中视觉元素的传承与创新研究——以湘绣为例

Research on inheritance and innovation of visual elements in intangible cultural heritage:taking Hunan Embroidery as an example

随着经济全球化的不断深入,世界各国的文化交流与文化产业建设得到进一步发展。非物质文化遗产作为文化产业发展的重要文化资源,也在激烈的社会市场竞争中面临传承与创新的时代压力。其中,视觉元素作为我国湖南湘绣等非物质文化遗产的重要组成部分,更需要相关部门和相关人员深度解读内涵,实现湘绣等非物质文化遗产中视觉元素的传承与创新。

With the deepening of economic globalization, cultural exchanges and cultural industry construction around the world have been further developed. Intangible cultural heritage, as an important cultural resource for the development of cultural industry, is facing the pressure of inheritance and innovation in today’s fierce social market competition. Among them, visual element, as an important part of China’s intangible cultural heritage such as Hunan Embroidery, needs to be further interpreted by relevant departments and personnel, so as to realize the inheritance and innovation of visual elements in intangible cultural heritage such as Hunan Embroidery.