需求驱动的文化创意产品设计方案决策模型

Requirement-driven Decision Model for Design Schemes of Cultural Creative Product

针对文化创意产品的创新设计研究往往难以满足用户情感需求的设计问题,为了快速、合理地优选文化创意产品设计方案,同时提升需求与设计评价的匹配性,提出一种基于主客观权重算法的文创产品设计方案优选决策模型。首先,为探索用户需求对产品设计方案评估的影响,利用数据分析工具对用户需求进行聚类分析和智能转化,构成用户需求感性评分表与评价体系指标集;再使用粗糙集理论和模糊层次分析法对设计方案评价指标的重要度进行权重量化,并引入动态调整参数计算主客观融合权重并排序;最后,输入评价指标的属性值及相关融合权重,采用基于逼近理想解排序法实现对各设计方案的优选决策。以文化创意产品设计方案评价过程为案例进行验证模型,结果表明文创手表设计过程中应以美学性、可靠性、协调性等性能研发为主。该决策模型有效增强前期需求与最终设计方案评价的匹配性,提升设计方案优选决策准确性的同时,提供了科学系统的文创产品设计方法。

Aiming at the design problem that the innovative design research of cultural and creative products is often difficult to meet the emotional needs of users,in order to quickly and reasonably optimize the design scheme of cultural and creative products,and at the same time improve the matching of needs and design evaluation,a paper based on subjective and objective weighting algorithm is proposed,to create a product design scheme optimization decision-making model.First,in order to explore the impact of user needs on the evaluation of product design schemes,data analysis tools are used to perform cluster analysis and intelligent transformation on user needs to form a user needs perceptual score table and evaluation system index set;then use rough set theory and fuzzy hierarchy analysis the importance of the design scheme evaluation index is quantized by the method,and dynamic adjustment parameters are introduced to calculate the subjective and objective fusion weights and sort them.Finally,the attribute value of the evaluation index and the relevant fusion weight are input,and the optimal decision of each design scheme is realized by the sorting method based on the approximation ideal solution.Taking the evaluation process of cultural and creative product design scheme as an example to verify the model,the results show that the design process of cultural and creative watches should focus on the research and development of performances such as aesthetics,reliability and coordination.The decision-making model effectively enhances the matching between the preliminary requirements and the final design plan evaluation,improves the accuracy of the design plan optimization decision,and provides a scientific and systematic cultural and creative product design method.