湘南田广洞村古村落文化旅游品牌形象传播研究

Research on Brand Image Communication of Ancient Village Cultural Tourism in Tianguangdong Village in Xiangnan Area

古村落是地域文化、民俗风情和建筑精髓的活态载体,古村落作为人类社会历史文明发展演变的记录者和见证者,不同地区体现出了不同的风俗面貌。以湘南田广洞村为例,对田广洞村文化基因深入探索重构,嫁接古村落旅游业,提出古村落文化旅游品牌形象传播策略,充分发挥文化的凝聚力和引领力,以此推动古村落文化旅游产业可持续发展,为乡村振兴提供支撑力与保障。

Ancient villages are the living carriers of regional culture,folk customs,and the essence of architecture.As the recorders and witnesses of the development and evolution of human society’s historical civilization,ancient villages reflect different customs and features in different regions.Taking Tianguangdong Village in Xiangnan Area as an example,in-depth exploration and reconstruction of the cultural genes of Tianguangdong Village,grafting the tourism industry of the ancient village,and proposing a brand image dissemination strategy for the ancient village cultural tourism,giving full play to the cohesion and leadership of the culture,so as to promote the ancient village cultural tourism industry Sustainable development provides support and guarantee for rural revitalization.