湘西傩面具艺术在数字媒介中的设计应用

Design and Application of Xiangxi Nuo Mask in Digital Media

湘西傩面具艺术是依赖于口传心授的活态文化遗产。在当前社会信息化、数字化发展的时代背景下,人们的生存状态、生产方式发生极大改变,加之外来文化的冲击,导致其传承主体及传播路径缺失,前景令人担忧。文章以湘西傩面具艺术为对象,在阐释其文化内涵及艺术特征的基础上,以数字媒介为载体,从影视动画中的角色导入与重塑、交互界面中的装饰应用、社交平台中的表情包设计应用三方面出发,通过直接提取与创新重构的方式采集湘西傩面具造型、色彩艺术特征,输出设计应用元素,并结合网络调研的方式,系统地开展了在数字媒介中的设计应用实践,为湘西傩面具艺术在现代设计中的应用形式提供了新的思路,同时有望更新、重塑其文化展示空间,扩展传播路径与传承形式。

Xiangxi Nuo mask art is a living cultural heritage that relies on oral transmission.Under the background of the current era of social informatization and digital development,people’s living conditions and production methods have undergone great changes,coupled with the impact of foreign cultures,resulting in the lack of their main body of inheritance and dissemination paths,and the prospect is worrying.The article takes Xiangxi Nuo mask art as the object,on the basis of explaining its cultural connotation and artistic characteristics,using digital media as the carrier,from the import and remodeling of characters in film and television animation,the decorative application in the interactive interface,the expression in the social platform Starting from the three parties of package design and application,through direct extraction and innovative reconstruction,we collect the shape and color artistic features of Xiangxi Nuo masks,and output design application elements.Combined with the method of network research,we systematically carry out design application practice in digital media.It provides new ideas for the application form of Xiangxi Nuo mask art in modern design,and at the same time is expected to update and reshape its cultural display space,expand the communication path and inheritance form.