融媒体时代大学校园诗歌文化传播与推广——以湖南师范大学梦行者工作室《为你读诗》项目为例

Dissemination and Promotion of Poetry Culture on University Campus in the Age of Convergence Media:Taking the "Reading Poems for You" Project of Hunan Normal University Dream Walker Studio as an Example

诗歌文化源远流长,是中外经典文化赓续传承的主体之一,凭借其凝练的语言、浓郁的情感和强烈的感染力,能够点燃青年学子对真善美的追求。然而,目前大学校园诗歌文化却面临着世俗化、边缘化、单一化等多重困境。在融媒体时代发展背景下,文章以湖南师范大学梦行者工作室《为你读诗》项目为例,从题材选取、载体优化、诗以化人3个角度,对大学校园诗歌文化建设进行了思考和探讨。

Poetry culture has a long history and is one of the main bodies of the continuous inheritance of Chinese and foreign classic cultures.With its concise language,strong emotion and strong appeal,it can ignite young students’ pursuit of truth,goodness and beauty.However,the current college campus poetry culture is faced with multiple dilemmas such as secularization,marginalization and simplification.In the context of the development of the era of integrated media,this article takes the project of "Reading Poems for You" by the Dream walker Studio of Hunan Normal University as an example,from the three perspectives of theme selection,carrier optimization,and poems to transform people,thinking and discussing the construction of poetry culture on college campuses.