岁时节日之视觉符号当代性转化与应用的多维路径

Multi-Dimensional Path of the Contemporary Transformation and Application of the Visual Symbols of Traditional Festivals

传统文化的当代性转化是中国应对全球文化竞争新态势和服务产业经济的现实需要,也是铸就中华文化新辉煌的重要途径。文章通过阐述岁时节日文化的民俗特点,深入剖析了岁时节日的民俗及其视觉符号的特征,探讨了岁时节日之视觉符号当代性转化的多维路径,使其与现代设计的广泛应用相融合。

The contemporary transformation of traditional culture is China to cope with the new situation of global cultural competition and the practical needs of the industrial economy,and it is also an important way to create a new glory of Chinese culture.This paper expounds the folk characteristics of traditional festival culture,deeply analyzes the folk customs and their visual symbol characteristics of traditional festivals,discusses the multi-dimensional path of the contemporary transformation of traditional festivals,and integrates with the wide application of modern design.