文化场域视角下阜阳特色小镇发展策略探析

Strategies for Developing Fuyang Characteristic Towns from the Perspective of Cultural Field

近年来,阜阳特色小镇建设充分发挥区域优势明显、政策供给给力、市场定位准确等比较优势,取得了明显成效,但也存在文化元素挖掘不够、产业驱动引领不足、旅游市场拓展不深、宜居环境打造不优等不足。推进阜阳特色小镇高质量发展,仍需在提升文化竞争力、产业驱动力、旅游辐射力、生活吸引力等方面下功夫。

In recent years,the construction of small towns with Fuyang characteristics has brought into full play the comparative advantages such as obvious regional advantages,policy supply power and accurate market positioning,and achieved obvious results,but there are also such shortcomings as insufficient highlighting of cultural elements,poor industry-driven leadership,narrow tourism marketing,inadequate livable environment creation.To promote the high-quality development of small towns with Fuyang characteristics,efforts should be made to enhance cultural competitiveness,industrial driving force,tourism radiation,attractiveness of life,etc.