基于Kano模型的家具电商平台设计研究

Research on Furniture E-Commerce Platform Design Based on Kano Model

论文基于Kano模型,将家具电商平台的需求划分为不同的属性,得出用户对平台的功能偏好,以此为基础搭建平台,提升用户对家具电商平台的满意度,促进家具线上销售模式的发展。前期通过定性研究(访谈法)获取用户需求,之后基于于Kano模型对需求进行分析,根据BBetter-Worse系数的计算结果得到功能分布象限图,以确定在平台中实际需要开发的需求。最后构建产品交互原型,对平台的浏览模式、定制模式等进行优化,利用软件可用性测试问卷对交互原型进行评估。通过Kano模型的分析及Better-Worse系数的计算,综合权衡了平台设计中的需求实现度和用户满意度。可用性测试结果表明,基于Kano模型构建的家具电商平台能够提供给用户较好的使用体验,用户接受度较高,也为之后相关平台的设计开发提供了一些参考和帮助。

In this paper,based on Kano model,the demands of furniture e-commerce platform are divided into different attributes,so as to obtain the functional preferences of user.On this basis,the platform is built to improve users'satisfaction with furniture e-commerce platform and promote the development of online furniture sales mode.In the early stage,user’s requirements are obtained through qualitative research(interview method)and analyzed based on Kano model,and the function distribution quadrant diagram is obtained according to the calculation result of the Better-Worse coefficient,so as to determine the actual requirements needed to be developed in the platform.Finally,the interactive prototype of the product is constructed,the browsing mode and customization mode of the platform are optimized,and the interactive prototype is evaluated by the software usability test questionnaire.Through the analysis of Kano model and the calculation of Better-Worse coefficient,the realization degree of requirements and user satisfaction on the platform design are comprehensively weighed.The usability test results show that the furniture e-commerce platform that is built based on Kano model can provide users with better experience and make users easier to accept the platform,offering some references and help for the design and development of relevant platforms.