江苏省农村居民慢性病健康信息规避行为影响因素研究

A Study on the Influencing Factors of Rural Residents'Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province

[目的/意义]农村居民在面对慢性病健康信息时,常常会产生认知冲突或负面情绪,从而产生慢性病健康信息规避行为。本研究旨在探索江苏省农村居民慢性病健康信息规避行为的影响因素及其关系机理。[方法/过程]研究基于压力应对理论和计划风险信息规避模型,在考虑农村居民特征的基础上,构建了农村居民慢性病健康信息规避行为影响因素模型。采用问卷调查法收集了250份有效问卷,并采用结构方程建模法对构建的理论模型进行检验。[结果/结论]研究发现,社会氛围、负面情感和患者认知正向影响农村居民的慢性病健康信息规避意愿,进而导致其信息规避行为的发生。同时,验证了信息获取限制因素对农村居民慢性病健康信息规避行为的影响。研究结论有助于在理论层面丰富健康信息规避行为的理论体系,在实践层面为相关政府部门和医疗服务机构优化慢性病健康信息服务提供指导建议。

[Purpose/Significance]When rural residents read health information regarding chronic diseases,they often tend to develop cognitive conflicts or negative emotions,which leads to theiravoidance behaviors towards health information regarding chronic diseases.The purpose ofthis study is to explore the influencing factors among rural residents in Jiangsu Province and the relationships among these factors.[Method/Process]Based on the stress coping theory and the planned risk information avoidance model,this study constructed a model of influencing factors ofrural residents'avoidance behaviors towards health information on chronic diseases on the basis ofthe characteristics of rural residents.In this paper,250 valid questionnaires were collected,and structural equation model method was used to test the theoretical model.[Results/Conclusions]It is found that social atmosphere,negative emotions and patients'cognition all have positive effects on rural residents'avoidance intention,which leads to the occurrence ofhealth information avoidance behavior.At the same time,the influence of information access constraints on rural residents'avoidance behaviors towards health information on chronic diseases was verified.The research helpsto enrich the theoretical system ofhealth information avoidance behavior,and provide guidance and suggestions for government departments and medical service institutions to optimize health information services on howto deal with chronic diseases.