突发事件网络舆情危机的生成机理研究——基于21个突发事件网络舆情案例的fsQCA分析

The Generation Mechanism of Emergency Online Public Opinion Crisis:Fuzzy Set Qualitative Comparative Analysis(fsQCA)Based on 21 Emergency Network Public Opinion Cases

[目的/意义]识别突发事件网络舆情危机的动因,掌握其生成机理,有助于突发事件发生时,准确预警舆情危机,采取有效应对策略。[方法/过程]运用fsQCA方法,从公众、话题、媒体和传播四个维度对舆情危机的生成路径进行探析。[结果/结论]突发事件情境下,容易引发“权威媒体缺失型”“高速传播主导型”和“话题信任缺失型”三种舆情危机。因此,提高权威媒体的积极参与,确保话题来源的可靠性,监控话题传播速度是有效应对舆情危机的策略。

[Purpose/significance]To identify the causes of emergency network public opinion crisis and grasp its generation mech⁃anism can help to accurately warn public opinion crisis and adopt effective strategies when an emergency occurs.[Method/process]The fuzzy set qualitative comparative analysis method is used to analyze the generation path of public opinion crisis from four dimensions of public􀆯topic􀆯media and communication.[Result/conclusion]Under the situation of emergency􀆯it is easy to cause three kinds of public opinion crises􀆯namely“lack of authoritative media”􀆯“high speed communication leading”and“lack of topic trust”.There⁃fore􀆯improving the active participation of authoritative media􀆯ensuring the reliability of topic sources and monitoring the spread speed of topics are effective strategies to deal with public opinion crisis.