微信朋友圈的群体认同与体育参与关系的实证研究

An Empirical Study on Relationship Between Group Identity and Sports Participation in WeChat Moments

群体心理认同对体育参与动机的影响是改善体育参与的一项积极举措,自行设计微信朋友圈群体认同量表和体育参与量表,对沈阳市7所高校随机分层抽取1 050名大学生进行匿名问卷调查,通过统计描述、独立样本t检验、单因素方差分析、LSD多重比较、Kruskal-Wallis非参数检验和Tamhane多重比较,考察大学生朋友圈群体认同与体育参与的特点,利用Spearman相关分析和典型相关性分析,明确群体基于微信交流产生的群体认同与其体育参与之间的关系。结果显示:不同性别大学生在影响力定位、归属感认定、参与目的、参与方式、参与反馈等方面存在显著差异;不同年级大学生在交往目的、影响力定位、归属感认定、角色的扮演、角色的反馈、参与目的、参与方式、参与反馈存在显著差异。大学生微信朋友圈群体认同和体育参与存在显著相关关系,主要体现在:(1)大学生影响力定位明确、积极影响他人或者容易受到他人鼓舞能够拓展其体育参与方式;(2)大学生交往目的和归属感能够影响其运动参与的目的与反馈;(3)大学生高影响力定位、积极的归属感认定以及角色反馈能够调动其运动参与的主动性。通过影响大学生虚拟互动来触发其体育参与的动机,本文提出3点建议:建立全新的体育参与模式;针对大学生自身特点激发其体育参与行为;密切关注大学生业余体育生活。

The influence of group identity on sports participation motivation is a positive measure to improve sports participation.This article designed the WeChat Moments identity scale and sports participation scale, randomly stratified 1 050 college students from 7 colleges in Shenyang, and conducted an anonymous questionnaire survey to investigate the characteristics of group identity of WeChat Moments and sports participation in college students by using the methods of statistical description, independent sample t-test, one-way ANOVA,LSD method comparison, Kruskal-Wallis nonparametric test and Tamhane multiple comparison.It clarified the relationship between group identity and sports participation based on WeChat communication by using the methods of Spearman correlation analysis and canonical correlation analysis.The results show that there are significant differences in influence positioning, sense of belonging, participation purpose, participation mode and participation feedback between college students of different genders;there are significant differences in communication purpose, influence positioning, sense of belonging, role play, role feedback, participation purpose, participation mode and participation feedback among college students of different grades.There is a significant correlation between the group identity of college students’ WeChat Moments and sports participation, which is mainly reflected in: (1) College students who have a clear influence positioning, actively influence others or easily inspired by others can expand their ways of sports participation;(2) College students’ communication purpose and sense of belonging can affect the purpose and feedback of their sports participation;(3) College students’ high influence positioning, positive sense of belonging and role feedback can mobilize their initiative in sports participation.By influencing college students’ virtual interaction to trigger the motivation of sports participation, this paper puts forward three suggestions including establishing a new mode of sports participation, stimulating college students’ sports participation behavior based on their own characteristics and paying close attention to college students’ amateur sports life.