互动视频发展现状及未来发展方向研究

Research on the Current Status and Future Direction of Interactive Video Development

在如今多种媒介交融的背景下,传播方式向个性化方向转变,受众也由单一的被动接收信息转化为更注重个人体验与交互性。文章将互动视频作为研究对象,以探讨互动视频的生存、发展现状以及未来发展的可能性,从互动视频的定义、发展历程、表现形式以及特性等方面进行了分析研究,并通过总结互动视频在当前时代背景下的优势和缺陷,结合问卷调查结果对其未来可能的发展方向以及可行性进行了研究性总结。

In today's context of multi-media convergence,the communication mode is changing to the direction of personalization,and the audience is transforming from a single passive reception of information to a more personal experience and interactivity.This paper takes interactive video as the research object,and aims to explore the survival,development status and future development possibilities of interactive video,and analyzes and researches the definition,development history,presentation and characteristics of interactive video,and summarizes the advantages and defects of interactive video in the current context,and summarizes the possible future development direction and feasibility by combining the questionnaire results.The study also summarizes the advantages and shortcomings of interactive video in the current context,and summarizes the possible future development direction and feasibility of interactive video with the results of the survey.