摘要
基于"中国科学地球科学"微信号利用音频方式开展宣传工作的实践,发现音频具有节约读者时间、便于引导听众阅读论文原文等独特优势,但同时也存在一定的局限性。通过对音频优缺点的系统总结,认为科技期刊应充分发挥音频宣传的优势,依据论文属性选择全文播报形式的长音频或介绍论文亮点的短音频,采取音频与图文相结合等多元化的宣传策略弥补音频的不足,以期扩大科研论文的传播范围,提升期刊影响力。
Based on the practice of We Chat of Science China Earth Sciences,it is found that the audio has unique advantages,such as saving readers’time and guiding the scientific researchers to read the original paper.However,it also has some limitations.By summarizing the advantages and disadvantages of audio,we think that scientific journals should take advantage of the audio,select long audio in the form of full-text broadcasting or short audio introducing the highlights of papers,and adopt diversified strategies to make up for the shortcomings of audio,so as to enhance the influence of scientific journals.
作者
魏建晶
刘旭
崔红
李亚敏
WEI Jianjing;LIU Xu;CUI Hong;LI Yamin(Science China Press,16 Donghuangchenggen North Street,100717,,Beijing,China)
出处
《编辑学报》
CSSCI
北大核心
2021年第6期697-700,共4页
Acta Editologica
基金
中国科学院自然科学期刊编辑研究会“音频和视频知识服务推动科技期刊传播力提升”项目(YJH202131)。
