智慧交通背景下合肥轨道APP的界面设计研究

On the Interface Design of Hefei Rail APP Under the Background of Intelligent Transportation

互联网技术的不断革新和城市轨道交通的智慧化发展使得人们的出行日益便利,合肥轨道APP作为合肥轨道交通重点打造的公共服务项目,是实现市民智慧出行的重要线上平台。以优化合肥轨道APP用户体验为目的,从功能架构和界面设计两个方面进行分析,指出合肥轨道APP存在功能不够完善、功能架构混乱、界面信息层级弱、缺乏优质资讯内容的问题。根据用户体验设计相关理论,结合设计实例提出强化品牌印象、确定视觉风格、建立视觉层级、优化用户视觉体验的界面设计策略。

Continuous innovation of Internet technology and incorporation of AI into Hefei’s urban rail transit system have made travel increasingly easy.As a key component of Hefei urban trasit,the Hefei Rail APP is an important online platform to realize citizens’intelligent travel.In order to optimize the user experience of the Hefei Rail APP,it analyzes the Hefei Rail APP from two aspects of function structure and interface design,and points out that the APP currently has problems such as imperfect functions,chaotic functional structure,weak interface information hierarchy,and lack of high-quality information contents.Finally,applying user experience theories,an interface design strategy is proposed to strengthen the brand impression,build visual style,establish visual hierarchy and optimize user visual experience combined with design examples.