创新:体育竞赛表演产业高质量发展的核心驱动力

Innovation: the core driver of high quality development of sports competition performance industry

体育竞赛表演产业的高质量发展是实现体育产业高质量发展的核心内容,以满足人民美好生活需要为根本目的,优化体育竞赛表演服务的供给质量和效益,升级产业链,优化产业结构,实现赛事供给和赛事消费的平衡。创新是体育竞赛表演产业高质量发展的核心驱动力。基于创新理论,从产品创新、技战术创新、商业模式创新、业态创新等四个驱动要素提出了促进体育竞赛表演产业高质量发展的实践策略。

The high quality development of sports competition performance industry is the core content to achieve the high quality development of sports industry, which aims at meeting the needs of people’s better life to achieve the balance between the supply and consumption of sports events by optimizing the supply quality and benefit of sports performance services, upgrading the industrial chain, and optimizing the industrial structure. Innovation is the core driving force of high quality development of sports competition performance industry. Based on the innovation theory, this paper puts forward the practical strategies to promote the high-quality development of sports competition performance industry from the four driving factors of product innovation, technology innovation,business model innovation and format innovation.