新时代背景下基于民族话语的体育报道模式研究

Research on sports report mode based on national discourse power in the new era

从民族文化自信的视角出发,通过不同时期体育赛事报道中民族热点现象分析对民族主义体育报道模式进行研究,提炼与归纳出体育报道中国家与民族精神的体现方式与传播议程。旨在让带有民族色彩的体育报道在信息全球化中更利于民族团结,更好地构建国家体育形象,提升国际体育话语能力,杜绝民族主义的肆意伸张带来的弊端,为北京冬奥会等大型赛事中体育民族主义的报道提供理论参考。

From the perspective of national culture self-confidence, this paper studies the model of nationalistic sports report, and extracts and summarizes the embodiment and communication agenda of nation and national spirit in sports report, through the analysis of the phenomenon of national hot spots in sports event report in different periods. It aims to make sports report with national color more conducive to national unity, better build national sports image, improve international sports discourse ability, and eliminate the disadvantages brought by the wanton expansion of nationalism in the information globalization, so as to provide a theoretical paradigm basis for sports nationalism reports in Beijing Winter Olympics and other large-scale events.