基于校企合作的高职教育应用型人才培养模式研究--以湖北科技职业学院市场营销专业为例

Research on the Training Mode of Applied Talents in Higher Vocational Education Based on School-enterprise Cooperation--Take the Marketing Major of Hubei Science and Technology College as an Example

校企合作是高职院校以市场与社会需求为导向,培养高技能复合型应用人才的行之有效的模式。湖北科技职业学院市场营销专业在实施校企合作人才培养模式的过程中,面临着校企合作相关政策与激励机制不够完善、校企合作人才培养的层次不够深入、新教育政策的理念与方法尚未导入等发展困境。依托政府及相关部门出台的校企合作相关政策法规,建议高职院校可借助实施“双高计划”“双创目标”和“1+X”证书制度等系列新教育政策的机会,在完善质量评价体系、深化产教融合层次、构建校企合作实践平台、促进校企“课证”融通等方面持续优化创新校企合作人才培养模式,以使其发挥协同育人的最佳功效。

School-enterprise cooperation is an effective talent training mode for higher vocational colleges to cultivate high skilled compound applied talents under the guidance of market and social needs.In the process of implementing the school-enterprise cooperation talent training mode,the marketing major of Hubei Science and Technology College faces development difficulties:the relevant policies and incentive mechanism of school enterprise cooperation need to be improved;the level of school-enterprise cooperation talent training needs to be deepened,and the ideas and methods of the new education policy need to be introduced.Relying on the relevant policies and regulations on school-enterprise cooperation issued by the government and relevant departments,higher vocational colleges can take advantage of the opportunity of implementing a series of new education policies such as"double high plan","entrepreneurship and innovation objectives"and"1+X"certificate system to improve the quality evaluation system,deepen the level of industry education integration,build a practice platform for school-enterprise cooperation,promote the integration of courses and certificates between schools and enterprises,continuously optimize and innovate the talent training mode of school enterprise cooperation so as to give full play to the best effect of collaborative education.